It all started with a simple thought: “We belong to the animal kingdom, but that doesn’t mean we have to smell like animals.” That was back in 2014, and all it took for us to start handcrafting our own oils and balms for our many bearded friends. They loved them. We felt like maybe we were on to something. So, we spent the next year perfecting our craft, experimenting with different recipes. After all, it takes time to get something right. Once we were satisfied, we shared our new-and-improved beard products with our friends—this time, an oil, a balm and a soap. Our experimenting paid off. They loved them even more. That’s the moment we knew we had to share our products with everyone, and ultimately, when Griffin was born.